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A few success highlights.
For case study details,
please e-mail Brad Fornaciari
(bradfornaciari1@yahoo.com).
please e-mail Brad Fornaciari
(bradfornaciari1@yahoo.com).
Symantec
Who: world's largest security software company
What: global Marketing Communications
Challenge: re-positioning & branding
Results: 50% annual growth
Who: world's largest security software company
What: global Marketing Communications
Challenge: re-positioning & branding
Results: 50% annual growth
KFC
Who: largest chicken QSR
What: western region advertising
Challenge: demand generation programs
Results: annual sales up from -12% to +3%.
Who: largest chicken QSR
What: western region advertising
Challenge: demand generation programs
Results: annual sales up from -12% to +3%.
Bolthouse Farms Juices
Who: super-premium, all-natural juices
What: launched brand
Challenge: conquest share from market leaders
Results: became #1 US brand in 3 years.
Who: super-premium, all-natural juices
What: launched brand
Challenge: conquest share from market leaders
Results: became #1 US brand in 3 years.
Mail Boxes Etc.
Who: mail boxes, supplies, copy retailer
What: US advertising, direct response, PR
Challenge: re-positioning & demand generation
Results: share up 33%; sales up 40%.
Who: mail boxes, supplies, copy retailer
What: US advertising, direct response, PR
Challenge: re-positioning & demand generation
Results: share up 33%; sales up 40%.
PacifiCare Health Systems
Who: top-tier healthcare provider
What: US advertising
Challenge: positioning & demand generation
Results: grew 65% in 3 years
Who: top-tier healthcare provider
What: US advertising
Challenge: positioning & demand generation
Results: grew 65% in 3 years
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